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How to choose a NEW TRUCK DEALER

The kind of customers that Creveling Dodge Truck Center likes are the ones who don’t just buy a new truck, they buy the dealership. Most folks, of course, can’t afford a dealership - but if it’s a good one, buyers get the service and quality that a dealership provides without charge.

So what advice does Creveling Dodge Truck Center have for choosing a new truck dealership? First, make sure that the salesperson is fully educated about the particular product you are interested in. Knowledge about towing, payloads and engine/transmission combinations are all very important when fitting the right truck with the right customer needs. Most manufacturers have a certification program that the sales people must attend, so ask the salesperson you are dealing with what type of education background he has that would make him knowledgeable enough to sell trucks.

Next, examine the ability of the dealership to take care of you after the sale. This can be learned by taking a tour of the dealership’s service department. A dealership’s service department should be well organized, have up-to-date equipment, have employees that are knowledgeable and friendly, and have an extensive inventory of parts and accessories. Also, most manufacturers offer an awards program for dealerships that offer exemplary service to their customers, so inquire about awards that the dealership has won for doing so.

Finally, investigate how long a dealership has been in the community. Dealers that have a long-term business plan have made a commitment to service their customers for life.

Dealerships that change hands also change employees frequently. That makes it tough to keep knowledgeable people employed in both sales and service departments.

Creveling Dodge Truck Center believes that a satisfied customer not only drives away with a great truck or van, he or she also drives away with the dealership right behind them.